From software to hardware
We supported the Chinese software company, Baomi, as it took its first steps in hardware design and development. We worked closely with the client to connect their software expertise to expertly designed hardware. The result was an efficient device for purifying air indoors, especially for bedrooms. The Baomi® Air Purifier is small, fast, efficient and quiet. The embedded sensor, based on German technology, detects real-time air quality as soon as you turn the machine on and acts like a smart butler who cares about your health: when the Air Quality Index is higher than the healthy level, it reminds you via the app to turn the cleaning system on.
User research had shown that the Chinese spend 30 minutes on their smart-phones before falling asleep – so we made the air purifier controllable by app.
The entire development process was based on the results of a user survey, from which we derived the brand and product strategies. Our user research showed that young people in China tend to spend up to 30 minutes on their smartphones before sleeping – so we designed an app to automate control of the machine. And because the air purifier is used mostly in the bedroom, another important factor relevant for the purchase decision is, of course, the noise level. Our experts worked closely with the Baomi engineering team to reduce the noise of the air purifier to just 30 dB – the equivalent of falling leaves, a sleeping baby, or merely turning the pages of a book – by using a Japanese electric motor with sophisticated noise reduction technology.
Solutions for pollution issues
Air pollution is a big issue in China. In 2014, Baomi approached us with the objective of making the air purification process faster and more efficient. Our designers and strategists were challenged with linking Baomi’s expertise in software development to expertly designed hardware centred on a highly integrated smartphone app. The resulting brand and go-to-market strategy, and the design implementation, were a big success for Baomi.
Because the air purifier can be operated using a smartphone, it benefits from a minimalistic layout and design language. The seamless on-device interaction design for the screen and front panel give the air purifier a clean, efficient appearance. Based on the results of our consumer research, our experts adapted the visual language and color scheme to the Chinese market: the Baomi air purifier is available in in white, black and wood – designed to blend in smoothly with typical Chinese bedroom interiors and furnishings. We also designed two special limited editions for Valentine’s Day 2015: golden pink and golden chocolate – both of which were very successful.