As mobility-as-a-service (MaaS) begins to boom, organizations are looking for an end-to-end solution or framework to take their value proposition from idea to market entry, quickly, effectively and successfully.
To maximize value, a holistic approach to the design and development of mobility solutions is essential. It is important to not only test and validate desirability and fit; to be fully functional, the end solution must also dovetail with current and future supporting infrastructures and ecosystems.
Enabling a quick iterative process
Key steps, broadly, should include building a hypothesis, testing it out, validating it, prototyping and iterating it, then industrializing and scaling it. The success factors are embedded in the tools, approaches and methodologies used to achieve this.
A mobility solution development framework needs to be able to fully assess the systems that surround the new product or service technology and build a very specific solution to realize it. To do so, the framework must be able to tackle complex societal and environmental challenges, uncovering how the solution can add value and fit into or advance existing infrastructures and ecosystems, sustainably.
An important part of success is being suitably equipped to enable rapid prototyping and physical implementation. Use of the latest agile methodologies and technologies, from extended reality to 3D printing and 3D capture, with a strong focus on user experience will be essential.
A holistic design and development framework backed by agile processes
can bring innovation to life and deliver real value and returns, fast!
What questions do you need to ask?
A comprehensive MaaS solution assessment and development framework should help you answer the following questions:
- Does this solution accurately meet consumers’ needs? Is it convenient, efficient, legal, cost effective? And does it fit changing lifestyles?
- How will it impact people, jobs, and current systems? What are the key challenges that you need to solve for?
- Is it aligned with what government and an increasingly eco-conscious society wants to achieve – i.e., is it safe and pollution free, does it ease congestion, help create more living space, add value?
- Does it use trusted structures for access, payment? Are privacy and security issues addressed?
- Is it built on a platform that is flexible, capable of scaling and dovetailing with the current and advancing systems (digital and physical) of ecosystem stakeholders, and of related ecosystems (e.g., industry, regulatory, transactional)?
The MaaS market is exciting. A digital world offers forward-thinking organizations new tools and a fresh canvas to help define this market. With insight, creativity and – most importantly – a holistic design and development framework backed by agile processes, there is opportunity to bring innovation to life and deliver real value and returns, fast!