

A proper meeting culture has not only become a challenge since the global pandemic. But during 2020, when COVID-19 hit the globe, it became even more obvious that meeting digitally across distances needs some rules to avoid pitfalls. It showed that collaborating virtually is neither obvious, nor should it be taken for granted.
This rule is one of the most important and widespread rules when it comes to how to design a meeting. Meeting virtually is not only about the how and the who, but first and foremost about the why. Before thinking about setting up a meeting, you should ask yourself if you need a meeting. Sounds trivial and not quite surprising, right? But being confronted with a massive number of digital meetings within the last 1,5 years has shown us, that communicating virtually demands more effort as spontaneous and synchronous interaction need to be replaced.
So, what else does it take to successfully run a virtual meeting?
In summer 2020 we stumbled upon a game called “how to sabbotage a meeting” by the agency darkhorse. True, this is reverse psychology, and we of course do want to run meetings as smooth and efficient as possible. But you can always learn a lot if you look at what should not be done. In addition to the game, darkhorse provided a ruleset of nine rules: how to run proper meetings.
Being inspired by darkhorse’s initiative, we decided to establish a written and official ruleset at designaffairs on how to run (digital) meetings efficiently and with fun. No sooner said than done: We, 5 highly motivated, diverse people, gathered to start the undercover project “HOW TO MEET”.
We met (digitally), collected all our creativity alongside our experiences on how to run a meeting (or not) and did some additional research. The result? A compact guideline structured along eight key steps and three key phases (1) before, (2) during and (3) after a meeting. After some iterations we eventually finalized and published our guideline in spring 2021. Here is an overview of the rules complemented with a detailed checklist per each rule.
We are convinced that our guideline will not only help us at designaffairs to constantly adjust and remind ourselves of how to meet – but think it might also help you, too. So here it is: The HOW TO MEET guideline on how to design and run meetings efficiently and with more fun. Enjoy!
Before you set up a meeting, you definitely should know why you are planning to meet. It seems to be very obvious but think about this first:
OK – meeting is necessary and it has a certain goal. Before you send a meeting invitation be clear about…
OK – preparation is done & participants are defined. Now you need to send a meeting invite.
Before sending the invitation check the participants’ calendars for free time slots – respect lunch breaks and do not overbook them. Also, keep your own calendar up-to-date.
Advice: schedule 25 / 55 mins meeting to have time for bio breaks in between meetings.
So it’s time to start the meeting. You are the host which means you are the moderator and guide.
For digital meeting: Ask if turning on the cameras is OK for everyone. For you as a moderator it makes it more easy to facilitate the meeting since you see people’s reactions.
The meeting started off, people start to contribute. You are the host and the leader of this meeting:
For digital: Watch the chat if there are questions or if someone raises her/his hand to speak!
Showing effort & politeness in all meetings is important! Besides, we all have to commit to some further meeting rules.
The meeting is coming to an end. Reserve at least the last 5 minutes for a proper end.
OK – good job. The meeting is over, tasks are distributed and next steps are defined. Now it’s about the final steps.
A group of five creatives that wanted to change the (digital) meeting culture. As from 2020 on, facing more and more meetings, we thought it needed that change for a better. So, we sat together and shaped a rulebook, with including all of our individual talents and needs.
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