In collaboration with MAN we achieved the goal of adding emotions to the task of inner-city distribution transport! The result left many visitors at the 2018 IAA thrilled: a truck that makes business simpler, more profitable, more sustainable and future-proof.
Beyond conventional design
The CitE was presented by MAN as its newest city truck development at the IAA2018 trade show. Together with MAN, we developed the cluster concept and design within 6 months, from style definition to a final implementation-ready specification. The resutl is a truck with a unique and memorable cluster design, that strengthens the brand experience. The HMI concept includes many innovative higlights, which deviate from conventional vehicle interaction concepts, such as the splitting up of the speedo- and powermeters, to make room for the main menu in the center of the display. The cluster is characterized by easy-to-understand visual metaphors. The urbanity of the vehicle is referenced in the clean and large-scale visual design of the cluster.
A novel electric vehicle 4.0
The cluster includes an easily-accessible menu for several vehicle settings. Additionally, an animated 3D truck is one of the highlights of the full-digital cluster, showing verhicle components and information, allowing the driver to always have access to vehicle status, with minimal distraction. Another special feature is the ‘calm’ mode. When activated, it only shows essential information ― just the very basics, to help drivers to cope with the demands and stresses of navigating congested inner-city traffic. The charge-state is displayed in real time during charging. That- and its many other unique features, sets the CitE up to be a great drive-friendly sales proposition.
MAN CitE presentation at IAA 2018.
