Trending VD

Trending VD

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  • Martyna Pluczyk
    Martyna, Pluczyk UI Designer, designaffairs

In the immortal words of British industrial designer Jony Ive, “It‘s very easy to be different, but very difficult to be better.”

Each one of us is different. We create our designs based on our own or our client’s beliefs. Traveling each new project path, we try to remember what really matters to a given project and who we want to reach out to. Often, in search of a unique medium, we look for trends that are about to give us the opportunity to design something totally different and totally fresh – or to simply save us from falling into a creative void.

Being trendy is a quest, an exercise in trial and error that every designer knows from their daily design adventures. Experimenting, breaking the rules and testing new styles or visual tools is usually something that designers really enjoy and seek to pursue all the time. Here, we want to tell you about our three VD “must-haves” for 2020, as chosen by visual designer Martyna Pluczyk.

Neumorphic Style – Bye Bye, Flat Design

After a long period of flat design, I think it’s time for a revolution ─ which may come as a shock to some of you! But believe me, it’s worth it because it’s a real UI hit this year. A balanced game between soft shadows and light that gives the interface a 3-D effect. The balance between these effects creates a subtle and integrated design. In short, the design is so friendly looking that you just want to explore it by using it.

Mobile app screen with a neumorphic design style
Mobile app screen with a neumorphic design style

Asymmetric Layout

I’ve always been told that a well thought-out layout is an essential element of effective communication.

A well-designed hierarchy of elements, covering illustration, typography and even colour. You probably know from your own experience the “trim-to-the-millimeter” composition, where everything has its rightful place and there’s no way whatsoever of deviating from the imposed composition.

Now though, after years of boring and pioneering symmetry, it’s time for asymmetries! This year, acceptance of a bit chaos, of breaking the rules in a smart and competent way will grow.

Example of an asymmetric layout in an article
Example of an asymmetric layout in an article

It’s time for the receiver to devote some individual attention to each of the elements and to build an unforgettable experience and feel, while exploring the design.

Variable Fonts

Flexible customization of font properties
Flexible customization of font properties

Searching for the right typography for a project can be incredibly time-consuming. Typographical classics and their variations have a credibility that we respect as much as we possibly can – but what if we just move the slider and take back control over the thickness, weight or tilt of the font?

“Variable fonts” is an OpenType font format that includes a new technology called OpenType Font Variations. This technology is ready-to-use in common products from Apple, Microsoft, Google and Adobe, and a lot of well-known fonts are available with this feature, e.g. Bahnschrift, Minion, Myriad, Avenir, FF Meta, Univers Next and many more. This is a really exciting new chapter in typography, which will help to increase the levels of creativity, flexibility and centricity in our projects.

Check out our VD Trends Poster.

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