The UX Design Awards are a global competition for user and customer experience.  With the awards, International Design Center Berlin (IDZ) honors innovative solutions that increase the added value of new applications, technologies and services through positive experiences. Participants come from all around the globe and range from large and medium-sized brands, industrial and service companies to innovative start-ups and creative agencies. The list of former winners reads like a who is who of the industry.

The annual competition comprises a total of four competition categories: there is a Product-, a Concept and a Vision Award for the professional sector. In addition, we introduced the New Talent Award for young designers this year and were very happy about the great response.

The International Design Center Berlin (IDZ) has been organising the UX Design Awards since 2015. The awards evolved from the “Usability Awards” and the annual “Usability Park” exhibition, with which IDZ has been showcasing selected user-centred product solutions at the IFA Berlin trade show since 2008. Upto and including last year, all annual UX Design Awards-nominees were presented in an exhibition and honored in an award ceremony at the global technology show IFA in Berlin, Germany.

This year, due to the Covid-19-situation, we held a Virtual Award Ceremony on 3 September. All #UXDA20-nominees and winners are presented on a dedicated UXDA20-web-plattform, which we launched in August.

The UXDA-jury is at the heart of the competition. Every year we hear from the participants that the competence and experience of the jurors is seen as an important unique selling point of the UX Design Awards.

Of course we were particularly happy to have won designaffairs’ very own Martin Jentsch for this role. His experience and expertise in UX, Research and Interaction Concepts proved to be invaluable in the deliberations during our jury session.

A big pleasure: Director Interaction Concept from designaffairs, Dr. Martin Jentsch, is part of this year’s UX Design Award Jury.

He joined designaffairs in 2015 after finishing his Ph.D. on methodological aspects of user tests for Advanced Driver Assistance Systems and leds the “Usability Concept” Team at designaffairs since 2017. He is an expert on User Experience, Research and Interaction Concepts