When Bigger means Better In-Car Experiences

HMI Development

When Bigger means Better In-Car Experiences

  • Nico Michler CEO, designaffairs

Since designaffairs joined the Accenture family in 2018, I have learned a lot about size and opportunity. The greater the size, the greater the opportunity! We have now access to more than 250,000 software developers around the world. Fantastic! In combination with our skills we are ready to reset the current status quo of infotainment systems.

With over 15  years experience in HMI development for leading companies in the automotive industry, we have a proven track record in shaping the global top 20 brands and developing innovative in-car experiences. In addition to new input capabilities ─ such as touch, voice, face and gesture-recognition technologies ─ AI and self-learning interfaces as Android in the EU and Banma in CN are also playing an increasingly important role in determining the customized information that can now be provided to an automobile’s occupants ─ from the driver to the front-seat passenger to the rear-seat passengers.

At designaffairs, we have supported a number of significant lighthouse projects in recent years.

For example, we were instrumental in the development of the first-ever EV car by a premium German manufacturer recently.

In addition to passenger cars, we also support the world of workplace trucks, vans and tractors ─ if it has four wheels, we’ve “been there, done that, bought the T-shirt and the DVD”.

Our vision for the central infotainment system

As a result of our merger with Accenture, we now have the ability to take in-car infotainment to the next level for our customers. JD_Power just presented the latest report that infotainment needs to improve at almost all OEMS in order to become a central experience touchpoint. Everything comes from one source ─ making development faster, more effective and more economical. We are very cost efficient with our nearshore and offshore capabilities – while always maintaining our high standard in quality and communications. We can work with you to develop your next infotainment OS in a way that ensures you won’t have to start from scratch every time you develop a new series of auto models or editions. In the medium and long term, this could mean enormous cost reductions and a permanent improvement in your manufacturing and ancillary systems.

Onshore to Offshore
Onshore to Offshore

Our ambition is to deliver in-vehicle solutions at the same speed and flexibility as consumer electronics

It also goes without saying that we can develop new hardware technology in addition to software systems, if your existing technologies are not sufficiently powerful or suitable. By detaching the hardware from the software, we can ensure that it is updated and upgraded at any time.

To make this happen in as efficient a manner as possible, we work closely with our network and system partners. We are well prepared to bring the value chain back into the OEMs to drive the software driven car towards the cloud and connected services. One thing we will not do is become a new bottleneck or any other kind of obstacle for you ─ instead, we’ll bring integration back into your organization. Accenture’s longstanding record of transformative innovation delivery effectively guarantees a successful outcome to accelerate our client business.

At the end of the day, our mission is to create added value and give it straight back to our OEM clients. Why? Because infotainment is our thing and it’s rapidly becoming the lynchpin of all interaction between man and machine as a result of the Internet of Things (IoT).

Time to rethink

If you’re tired of developing every series and iteration from scratch, get in touch with us today. Work with us to develop your strategy and your plans three-to-five years in advance. We’ll work with you on the technology you want to launch ─ on time and long before it becomes outdated. Our award-winning capabilities include everything from ideation in next-generation in-car experiences to embedded solutioning at SOP.

  • We are your accelerator of interaction innovation for in-vehicle experiences
  • We leverage your digital touchpoints incl. Android, BanMa, OS, Linux
  • We develop integrated hardware and software solutions
  • We are well connected to the manufacturing industry of CE for hardware sourcing
  • We have the greatest minds to combine UX with technology
  • We create a learning and growing platform to enhance Time-to-Market
  • We design-to-Value and design-to-Cost

Our Services include: 

  • HMI-Development
  • Service-Development
  • Platform-Development
  • Cloud-Backend Architecture
  • Companion and Service Apps
  • Continuous Integration and Releases
  • Testing and Automation
  • Agile Development and Transformation
  • Third-Party Integration
  • Hardware Sourcing and Development

Now is the time to rethink; to start something great. Let’s do this together!

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