When Bigger means Better In-Car Experiences

HMI Development

When Bigger means Better In-Car Experiences

  • Nico Michler
    Nico Michler CEO, designaffairs
  • Martin Jentsch
    Dr. Martin Jentsch Director Interaction Concept, designaffairs

Since designaffairs joined the Accenture family in 2018, we have learned a lot about size and opportunity. The greater the size, the greater the opportunity! For example, we now have access to more than 250,000 software developers around the world. Combining their skills with those of our own people, we’re ready to reset the status quo of infotainment systems.

With over 15 years’ experience in high-end HMI development for leading companies in the automotive industry, we have a proven track record in shaping brands and developing innovative in-car experiences. In addition to new input capabilities ─ such as touch, voice, face and gesture-recognition technologies ─ AI and self-learning interfaces are also playing an increasingly important role in determining the customized information that can now be provided to an automobile’s occupants ─ from the driver to the front-seat passenger to the rear-seat passengers. Among our key partners in this area are world-leading players such as Android in the EU and Banma in China.

At designaffairs, we are proud to have supported a number of significant lighthouse projects in recent years.

For example, we were instrumental in the recent development of the first-ever EV car by a premium German manufacturer.

Onshore to Offshore
Onshore to Offshore

In addition to passenger cars, we also support the world of workplace trucks, vans and tractors ─ if it has four wheels, we’ve “been there, done that, bought the T-shirt and the DVD”.

Our vision for the central infotainment system

A recent J.D. Power report concludes that infotainment systems need to improve at almost every OEM globally in order to become a central touchpoint of the overall in-car experience.

As a result of our merger with Accenture, we now have the ability to take in-car infotainment to the next level for our customers. Everything comes from one source ─ making development faster, more effective and more economical. We are extremely cost efficient with our nearshore and offshore capabilities, while always maintaining our high standards in quality and communications.

We can work with you to develop your next infotainment OS in a way that ensures you won’t have to start from scratch every time you develop a new series of auto models or editions. In the medium and long term, this could mean enormous cost reductions and a permanent improvement in your manufacturing and ancillary systems.

Our ambition is to deliver in-vehicle solutions at the same speed and flexibility as consumer electronics

It also goes without saying that we can develop new hardware technology in addition to software systems, if your existing technologies are not sufficiently powerful or suitable. By detaching the hardware from the software, we can ensure that it is updated and upgraded at any time.

To make this happen in as efficient a manner as possible, we work closely with our network and systems partners. We are very well positioned to bring the value chain back into the OEMs to propel the software-driven car towards the cloud and connected services.

We’ll bring integration back into your organization. Accenture’s long-standing record of transformative innovation delivery effectively guarantees a successful outcome to accelerate our clients’ business.

At the end of the day, our mission is to create added value and give it straight back to our OEM clients. Why? Because infotainment is our thing and it’s rapidly becoming the linchpin of all interaction between man and machine as a result of the Internet of Things (IoT).

Time to rethink

If you’re tired of developing every series and iteration from scratch, get in touch with us today. Work with us to develop your strategy and your three-to-five year plans in advance. We’ll work with you on the technology you want to launch ─ on time and long before it becomes outdated. Our award-winning capabilities include everything from ideation in next-generation in-car experiences to embedded solutioning at SOP.

In short, designaffairs:

  • Is your accelerator of interaction innovation for in-vehicle experiences
  • Leverages your digital touchpoints, including Android, BanMa, OS and Linux
  • Develops integrated hardware and software solutions
  • Is well connected to the manufacturing industry of CE for hardware sourcing
  • Has the greatest minds to combine UX with technology
  • Creates a learning and growing platform to enhance Time-to-Market
  • Delivers Design-to-Value and Design-to-Cost
Our Capabilities
Our Capabilities

Now is the time to rethink; to start something great. Let’s do this together!

The people behind our thoughts

Saved to Reading List

Navigation Portal

Navigate through our stories by selecting the appropriate tags:

Reading List

Your selection of stories:

Your Reading List looks a bit empty – feel free to add some stories!

My Reading List

Your personal history and selection of stories.  You can share this list via the following link:

Your Reading List looks a bit empty – feel free to add some stories!


Explore beyond your boundaries!

Error 404

Sorry, but we couldn’t find what you’re looking for. Maybe try one of these stories instead?

Saved to your Reading List
Removed from your Reading List
Link copied to clipboard